simple contact effect
The mere exposure effect is an effect in which repeated contact (even under a threshold) increases liking and impressions of a person. Zajonc (1968).
"Misattribution of perceptual fluency" theory "Continued contact with a stimulus increases affinity for the stimulus by increasing processing efficiency at the perceptual information-processing level for the stimulus. This increase in affinity is falsely attributed to a liking for the stimulus itself. ---
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